Basketball Clinic + Toy Drive

Community Event • PR Strategy • Talent Activation

Client: Timani Harris and Pretty Gurls Hoop
Role: Event PR, Community Engagement, Content Strategy

Overview

A youth basketball clinic and holiday toy drive transformed a simple idea into a high‑impact community moment. Strategic planning, community‑first messaging, and real‑time storytelling elevated the event into a standout example of purpose‑driven PR.

Impact Highlights

• 49 young athletes ages 5–17

• 100+ toys donated to Boys and Girls Clubs Metro Richmond

• 2 local vendors featured (Rollin Eatz RVA and Pig & Brew)

• 8 MVP basketballs awarded

• 2 All‑Star scooters gifted

What We Delivered

• Community‑centered event strategy

• Vendor and nonprofit partnerships

• Social amplification and attendance growth

• On‑site content capture and storytelling

• Participant recognition moments

• Earned media for two Richmond Free Press editions

Outcome

A packed gym, strong community turnout, elevated brand visibility, and a meaningful holiday impact. The event became a model for how intentional PR can turn grassroots ideas into memorable, high‑engagement experiences.